Our Blog

How to Track Purchases on Facebook Ads

How to Track Purchases on Facebook Ads: A Practical Guide for Lebanon & UAE Advertisers

Quick answer: Install the Meta Pixel and Conversions API on your website, and link them with a shared event ID to avoid double-counting. If any orders happen off-website — Cash on Delivery, WhatsApp, Instagram DMs, or a sales team closing...
What is CPA in Google Ads

What Is CPA in Google Ads? Full Guide to CTR, Impressions & Cost

CPA in Google Ads stands for Cost Per Acquisition. It is calculated by dividing your total ad spend by the number of conversions. If you spent $500 and got 25 conversions, your CPA is $20. Introduction If you are new...
Do I need SEO or Google Ads first

Do I Need SEO or Google Ads First? A Practical Guide for Small Businesses

The Short Answer If you need customers this month, start with Google Ads. If you have more time than budget, start with SEO. If you have a bit of both, run Google Ads now and build SEO underneath it, so...
How to use Google Ads for small business

How to Use Google Ads for Small Businesses and Whether It’s Actually Worth It

Written by Elias Saliba | Founder, Adchievers Elias is a performance marketing specialist with over ten years of experience running paid campaigns across Google, Meta, TikTok, LinkedIn, Snapchat, and X for 250+ clients in 28+ countries, including agencies and direct...
How to target competitors on LinkedIn Ads

How to Target Competitors on LinkedIn Ads and Real Estate

Written by Elias Saliba | Founder, Adchievers Elias is a performance marketing specialist with over ten years of experience running paid campaigns across Google, Meta, TikTok, LinkedIn, Snapchat, and X for 250+ clients in 28+ countries, including agencies and direct...
How to check competitors Google Ads budget

How to Check Competitors’ Google Ads Budget

Written by Elias Saliba | Founder, Adchievers Elias is a performance marketing specialist with over ten years of experience running paid campaigns across Google, Meta, TikTok, LinkedIn, Snapchat, and X for 250+ clients in 28+ countries, including agencies and direct...
How to check competitors Google Ads

How to Check Competitors’ Google Ads and Do Competitor Analysis

If you're trying to figure out how to check competitors' Google Ads budget, here's the honest starting point: no tool, free or paid, shows you a competitor's actual Google Ads budget. That number lives inside their account and nowhere else....
How to track Snapchat Ads conversions

How to Track Snapchat Ads Conversions, Google Analytics Integration, and ROAS

Written by Elias Saliba | Founder, Adchievers Elias is a paid advertising specialist with over a decade of hands-on experience running campaigns across Google, Meta, TikTok, LinkedIn, Snapchat, and X for 250+ clients across 28+ countries. He has personally managed...
How to run TikTok Ads for B2B

How to Run TikTok Ads for B2B, SaaS, and Beauty Brands

Written by Elias Saliba | Founder, Adchievers Elias is a paid advertising specialist with over a decade of hands-on experience running campaigns across Google, Meta, TikTok, LinkedIn, Snapchat, and X for 250+ clients across 28+ countries. He has personally managed...
How to cancel Google Ads campaign

How to Cancel a Google Ads Campaign and What to Know Before You Do

Written by Elias Saliba | Founder, Adchievers Elias is a paid advertising specialist with over a decade of hands-on experience running campaigns across Google, Meta, TikTok, LinkedIn, Snapchat, and X for 250+ clients across 28+ countries. He has personally managed...
Scroll to Top